Podcasting for Impact

[{"type":"paragraph","children":[{"text":"Most podcast measurement conversations stop at downloads. Those numbers tell you whether people showed up. They don't tell you what happened when they did, whose voices got heard, or whether the show is doing the thing your organization started it to do."}]},{"type":"paragraph","children":[{"text":"This course teaches a qualitative measurement practice built on four pillars: Discovery, or how people find the show; Representation, or whose voices and topics are actually present; Trust, or whether the show earns and keeps credibility; and Craft, or whether the work is getting better. You'll learn what a transcript can genuinely tell you and what it can't, since a transcript measures the conversation, not the audience. You'll also learn how to set a baseline, what to track over time, and how to present findings to people who came in expecting a download chart."}]},{"type":"paragraph","children":[{"text":"Nothing here requires a tool you don't already have. This kind of measurement is possible, it just isn't automatic. Collecting data and understanding it are two different jobs, and this course is about the second one."}]}]